Do you want to provide the best user experience for your clients? Implement these 7 strategies to optimize the homepage of your website. 

Step 1:

Within the first 3-seconds of someone viewing your website, they should be able to figure out who you serve, what you offer, and what results you produce for your clients. It’s important to make it incredibly clear so that the person who is viewing your homepage knows exactly what they are in for while they are on your website.

Here is an example of what I wrote in the header of my homepage:

“I help women quickly launch a website that converts with my easy-to-use templates & custom web design.”

This description in my header is clear and to the point so there is no confusion as to who I serve, what I offer, and what results I give to my clients. I suggest providing a similar formula when you are writing your header on your website.

Here is my Header Formula (consider this while writing your header copy):

Who I serve + What I offer + and the Results I Get For My Clients.

 

Step 2:

Make sure your menu is clear and easy to navigate by:

• Limit your navigation menu to 5 or 6 options. If you have more pages than that you can create subpages that drop down on your main navigation bar.
• Limit your menu names to one word (or two words at the most) so it does not look cluttered. For example, it’s better to say “About” than “Learn a little bit about me”
• Have a call-to-action button in your menu bar to convert your audience into raving fans. For example. you could say “Book Appointment” this will make someone take an action on your website.

Step 3:

Your homepage should include social proof, and this includes:

• testimonials
• business credentials (ex. certificates and degrees)
• earned media (ex. features in Forbes magazine)
• user reviews (ex. FB reviews, yelp reviews, google reviews, podcast reviews)
• ratings

People buy from people they know, like, and trust, so make sure your homepage has some social proof that will help you stand out and gain some trust among your audience.

Step 4:

Provide some call-to-action buttons throughout your homepage to encourage your audience to take action on your products, freebies, and/or services.

Examples of this would be:

“Book an appointment”

“Take this 30-second quiz”

“Download this free ebook on growing your Pinterest page”

“Buy now”

I suggest creating 3 to 5 call-to-action buttons so that it’s easy to guide your audience on what to do next on your website.

Step 5:

Professional photos are so so important on your website, but more specifically on your homepage.

4 reasons to have professional photos on your website:

• make your website stand out from the crowd
• look professional
• helps showcase your brand
• creates a level of trust among your potential customers.

Step 6:

Less is more. Keep your content short, but unique. People lose interest in your content if it’s too long (especially on your homepage).

Step 7:

Your homepage should be user-friendly and inviting.

You can do this by purchasing a website template (that’s built to convert) or working with a professional web designer.

Speaking about website templates… Have you visited the Launch Shop?  If not, check it out here.